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Conversations on the future of mobility

The Road Ahead

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Soundscape

As industry players struggle to adapt to rapidly changing expectations, what awaits us in the future of mobility? Listen and read on to find out.

Download the report

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Creating a position in this new frontier of personalized in-car interactions, immersive buying experiences and wholly new mobility-enabled services will mean putting customers in the driver’s seat. In a new frog report, we ask experts to dig into the conversation around connected mobility, autonomy paradigms and electric vehicles of all types—as well as the new customer experiences and business ecosystems these modalities will inspire.

Learn how mobility leaders are driving customer experiences forward.

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Featuring conversations with

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Dr. Philipp Haaf

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Anne Junge

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Greg Lindsay

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Sean Rhodes

Emerging tech is reshaping the mobility landscape. Meanwhile, in a post-pandemic world, the reasons why we move at all have dramatically changed and will continue to shift for the foreseeable future. The automotive businesses that can stay relevant will be able to connect the dots to unite experiences for customers, implementing exciting new technology while navigating profoundly different notions of ownership, value and brand loyalty.
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The Road Ahead is a downloadable frog report and podcast episode that curates insights from conversations with experts in the world of business, innovation, academia and art, featuring research conducted by frog colleagues at Capgemini Invent.

The future of mobility is all about choice—transforming where we go, how we get there and what we do along the way.

Listen to the podcast

Listen to 'The Road Ahead' episode of the Design Mind frogcast, frog’s official podcast series.

Hear from our experts in their own words.

Find us on <a href="https://podcasts.apple.com/us/podcast/the-road-ahead/id1541644073?i=1000601864942" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/episode/1L6uPX1LucDdB7ukBxJtY0" target="_blank">Spotify</a> and anywhere you listen.

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Mobility

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Featuring experts on the future of mobility from frog, Capgemini Invent and Cornell Tech

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The Road Ahead

Featured Speakers

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Soundbites

Listen to hear how mobility leaders are driving success {}

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Soundbites - Anne Junge

Listen to hear why CX is making an impact {}

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Road Ahead Spots

Listen to hear more about customer-centric strategies {}

Consumer expectations are being shaped far outside the mobility industry. Instead, they’re being shaped by giants in tech and e-commerce that have turned intuitive, streamlined interactions into a way of life—and have built the strategic ecosystems necessary to deliver. To meet the new demands of smart, connected mobility, automotive brands will need to position themselves in a future where vehicles are not one-off purchases, but instead rolling, connected platforms for products and services that make entirely new customer experiences possible.

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Customers want vehicles to move them in more ways than one.

Embrace the ecosystem

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Listen to hear more about autonomous futures {}

Autonomy paradigms and business models will be shaped by the companies that can seamlessly and securely land the required tech, but also deliver on creating the meaningful, trustworthy interactions that will allow customers to reclaim the ride for themselves. Whether we’ll have roads full of self-driving cars carrying passengers anytime soon remains to be seen, but the opportunities for everything from reimagined commutes to new infrastructures for long-haul trucking continues to keep automation in the collective imagination.

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New mobility experiences require new mobility mindsets.

From product to platform

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Listen to hear more about mobility-led disruption {}

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Listen to hear how software is transforming the vehicle {}

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Hear more about how mobility shapes societies {}

The car gave way to expanded communities. Cities have been built around public transportation hubs. Railroads and highways have made connections across long distances, while simultaneously allowing us the freedom to spread out. Mobility companies—and businesses that may never before have identified as mobility companies—will need to find a way forward, meeting customers where they are and where they’d like to be.

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How we live has historically been shaped by how we get around.

Shifting the gears of society

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1. Car as a Platform
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<dd>Creating novel, connected automotive experiences in and around the car, along with data-driven products and services.</dd>
</dl>
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<dt>2. Sales Transformation</dt>
<dd>Developing customer-centric, tech-enabled buying experiences and Next Generation Sales Models.</dd>
</dl>
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<dt>3. New Mobility Innovation</dt>
<dd>Innovating at the scale of humanity (micro to macro mobility) with exceptional products, services and experiences.</dd>
</dl>
<hr />
<dl>
<dt>4. Mobility Ecosystems</dt>
<dd>Embracing a CX mindset to build strategic ecosystems that deliver on rising customer expectations.</dd>
</dl>

In a new frog report, hear experts from the worlds of business, design, academia and art discuss the future of mobility. Learn more about:

Download The Road Ahead

Illustrations by Katherine Lam

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The Future of Mobility

大多数商业领袖都明白设计至关重要，但很少有人知道如何使设计系统化，从而实现可持续的创新和成功。

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设计系统 101 

白雪公主设计系统（the Snow White Design System）是 frog 早期最知名的作品之一。 1994年，颇具标志性的 Apple IIc 推出时，这套系统定义了整个新兴个人电脑行业的美学标准，苹果和乔布斯也随之名声大噪。 然而，乔布斯是极少数派的商业领袖， 而 Snow White 将他独特的诠释作一个系统——一个允许苹果公司所有人协同执行的体系。 在那时，只有最具开拓精神并以设计为中心的企业才能理解设计系统的意义与它所带来的商业价值。 如今，无论规模大小，任何寻求产品创新的公司或组织，其长久运作都与设计系统密切关联。
如今的商业形势让企业领袖们不得不相信：设计在数字产品和服务，以及赢得用户关注和忠诚度上，至关重要。 即便如此，对于设计系统的认知仍然未被普及——在组织内部设计团队规模扩大并实现设计运营（DesignOps） 时，人们对设计系统仍然存在根本性的认知偏差。 如何在庞大而复杂的数字世界中，将组织的设计能力转化作设计哲学的实际体现，并为成功的设计运营的实践奠定基础——这便是设计系统所提供的解决方案。
 
<h2>什么是设计系统？</h2>
一个成熟的设计系统是一个由资产、工具、人员和流程构成的生态体系，在这个体系中，这些组成部分协同运行，促进产品与平台之间和谐，提高用户信心和对该体系的熟悉度，并为您的组织提升运作效率。 例如，在软件设计领域，前端是用户和潜在买家体验和理解产品价值的第一个触点。 设计系统的主要目的和价值是通过帮助组织管理创造有凝聚力的、连贯的数字体验，应对期间遇到各种庞杂的，并呈现一个完美的前端。
 
<h3>作为蓝图，它绘制一致的客户体验</h3>
如果当企业能在每个接触点都提供轻松和个性化的客户服务，他们就成功了。 如果要在最小化边际成本的情况下做到这一点，企业往往需要一整个系统，这个系统允许针对特定用户类型或客户体验旅程的数字产品在主流平台(web、 iOS、 Android)上被访问。 然而，现实中，运营和协作成本往往随着新产品或新平台的出现呈指数增长，这使得创新停滞不前。 通过投资和开发一个设计系统，企业团队能够有效管理开发成本，心无旁骛，全心投入围绕客户需求的创新，实现在每个渠道呈现用户所需的各种体验。
 
<h3>作为产品，它为生产更好的产品提供解决方案</h3>
无论你所在什么行业，生产什么产品，打造卓越的用户体验是一项团队工作。 对于规模化运营的组织来说，成百上千的设计师或开发人员可能在任何时间需要实现打磨产品和服务的灵活合作。 设计系统通过集中关键的协调成本来帮助大型集团的多项跨部门协作。 通过建立系统和参数，确保用户体验的一致性和连贯性，设计系统允许团队专注于为用户创造提供最有价值的各项功能。 这种优化协作提高了产品面市场的质量和速度，使得产品的评测周期能够更快地体现价值，并帮助组织做出更好的由数据驱动的决策。
 
<h2>那么，如何创建一个设计系统？</h2>
不同企业往往有不同的需求与目标，为企业创建的设计系统也往往具有多样性。 虽然成熟的设计系统创建过程有明确的阶段性，成功的设计系统从相同的总体因素出发开启构思，每个组织从无到有地创建一套属于自己的成熟完整的设计系统，整个过程往往是有机而独特的，这与其自身文化和企业愿景密切相关。
 
<h3>设计系统的开发阶段</h3>
在我们与客户的合作中，我们观察到了关于设计系统成熟度的三个不同阶段。 在布局组织自己的设计系统之前，确定当前所处的阶段是至关重要的第一步。
<img decoding="async" loading="lazy" class="aligncenter wp-image-21348 size-large" src="https://wp.frog.co/wp-content/uploads/2021/03/21-Marketing-Design-Mind-DesignSystems101-trifinity-04-1024x434.jpg" alt="" width="640" height="271" srcset="https://frogdesign.nyc3.digitaloceanspaces.com/wp-content/uploads/2021/03/05213450/21-Marketing-Design-Mind-DesignSystems101-trifinity-04-1024x434.jpg 1024w, https://frogdesign.nyc3.digitaloceanspaces.com/wp-content/uploads/2021/03/05213450/21-Marketing-Design-Mind-DesignSystems101-trifinity-04-300x127.jpg 300w, https://frogdesign.nyc3.digitaloceanspaces.com/wp-content/uploads/2021/03/05213450/21-Marketing-Design-Mind-DesignSystems101-trifinity-04-768x326.jpg 768w, https://frogdesign.nyc3.digitaloceanspaces.com/wp-content/uploads/2021/03/05213450/21-Marketing-Design-Mind-DesignSystems101-trifinity-04-1536x652.jpg 1536w, https://frogdesign.nyc3.digitaloceanspaces.com/wp-content/uploads/2021/03/05213450/21-Marketing-Design-Mind-DesignSystems101-trifinity-04-2048x869.jpg 2048w" sizes="(max-width: 640px) 100vw, 640px" />
第一期：想象 
对于大多数企业来说，拥有一个完美设计系统的第一步是创造一个好的产品。 在这个阶段，我们要能够比竞争对手更高效地解决用户问题。 一旦你抓住了产品优势与市场痛点的契合点，你就能预见市场对该产品的需求大幅增长。 需求是设计系统的必要性和可行性的验证。
第二阶段：实现 
一旦你有了一个成功的产品，它的用户体验就能“模块化”它的组成部分。 这些体验型建筑模块是构造用户界面（UI）框架的基础，可以像乐高积木一样实现重组，以建立新的产品与体验。 一旦用户体验（UX）被模块化，这些组件可以被“工业化”集成到现有的设计和开发工作流程中实现提效。 当模块化和工业化完成后，就形成了一个设计系统的雏形。
第三阶段：规模化 
最后是阶段中，设计、产品和开发团队共同参与并规模化这个设计系统，以支持其他团队开发新产品和功能的工作。
最成功的企业或组织会系统地衡量他们的设计体系，考虑关键维度，比如该设计系统的总目标、与其相关的人才和工具、联系人才和工具的流程与结构，企业或组织的自身文化，以及如何衡量结果的方式等。
 
<h2>一个帮助实现规模化成功的系统</h2>
当企业有效地利用这种方法时，他们就能够形成对业务考量和设计流程的统一性。 设计系统为大规模的产品设计的提供“自动化”的工作流程，该工作流程由模块化工具支持，将设计无缝地集成到产品的开发生命周期中。
随着产品的发展，与之相关的设计系统也该随之迭代。 组织可以通过持续的治理流程以及质量、价值和版本控制来增强整个系统，以确保设计系统为可持续的创新和成功奠定基础。

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设计思考播客：联合国人道事务协调厅，数据中心负责人 Sarah Telford

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